Programme syllabus:

Core modules:

Eight modules will teach you about the key principles and techniques of user research. Created and validated by experts in UX research.

 

Modules include:

1. Introduction to user research

This module provides an overview of user research and explains why it’s fundamental to UX design. You’ll explore the role of the researcher, and get introduced to the research methods covered in the course. You’ll also learn about the ethics of conducting research with people.

1. Planning the research

In this module, you’ll learn how to plan a research project. This covers formulating research questions, choosing research methods and recruiting participants. You’ll also learn about participant rights and how to manage data efficiently and ethically.

1. Fundamental user research skills

This module dives deep into two core qualitative research techniques: interviewing and usability testing. You’ll learn how to use them effectively, including asking the right questions to get real, honest answers. Plus, you’ll develop the art of taking productive notes, a crucial skill for any researcher.

1. Expanding your toolkit

You’ll explore more qualitative methods including ethnographic techniques, participatory design, service safaris and diary studies. The module also looks at stimuli and other interview enhancements. You’ll get practical advice on how to implement each of these methods in the field.

1. Analysing qualitative research

In this module, you’ll discover methods to analyse and interpret qualitative data. You’ll explore how to use affinity diagrams and learn sensemaking techniques like personas and journey maps.

1. Quantitative research

This module covers the quantitative research methods most commonly used within UX research. You’ll learn how and when to use online surveys, A/B testing, and analytics. You’ll also learn about conducting mixed-methods research.

1. Communicating the research

In this module, you’ll master skills for communicating research findings. You’ll learn how to share findings through reports, presentations, and workshops. Finally, you’ll get tips on how to showcase your work in a professional portfolio: essential for those pursuing a UX research role.

1. AI for user research

The final module contains a collection of resources that explore the potential of using AI in your UX research workflow. These lessons cut through the hype so that you can focus on the AI tools and techniques that are genuinely useful when conducting user research.

Projects

There are four projects that you’ll need to complete as part of your studies:

1. Research plan
2. Interview and usability test
3. Affinity diagram
4. Final presentation